Ram 1500 TRX: Fiat Chrysler unveils 702-horsepower Hellcat pickup

Fiat Chrysler barely unveiled a new pickup — the Ram 1500 TRX, a performance truck with a V8 Hellcat engine and more than 700 horsepower.

The pickup is supposed to go on sale by the end of the year — starting at $71,690 — as a new halo vehicle for the brand in an attempt to greater differentiate Ram from Chevrolet and Ford, the exertion’s truck leaders by sales.

“The all-new Ram 1500 TRX is by far the quickest, fastest, most powerful truck in the world,” said Mike Koval, oversee of Ram for Fiat Chrysler North America.

Aside from its performance, the pickup features a more aggressive exterior diagram than its regular stablemates, including a large functioning hood scoop with LED lights integrated into the carrier’s hood. On the interior, the vehicle comes standard with a 12-inch vertical touchscreen and 7-inch driver information band.

A limited “Launch Edition” will start at about $92,000. All pricing includes a $1,695 destination charge.

The truck’s 6.2-liter supercharged Hemi V8 engine, better known as the Hellcat engine for Fiat Chrysler’s Sidestep brand, is capable of 702 horsepower and 650 foot-pounds of torque. Its top speed is 118 mph (limited by its off-road tires) and can reach 60 mph in 4.5 subscribe ti. It has an eight-speed automatic transmission.

“We designed this truck bolt by bolt to significantly outperform every other business,” Koval said.

The company expects the pickup to bring new buyers into the brand, assisting in the company’s highly worthwhile pickup sales, Koval said. He declined to discuss sales expectations for the vehicle.

While pickup traffic sales have been more resilient than other vehicle segments during the coronavirus pandemic, sales marathons of the Ram 1500 were down 17.8% through the first half of the year as the health crisis caused many dealerships to leave off and consumers to stay in their homes.

The Ram 1500 TRX will be the fourth vehicle to include the automaker’s Hellcat engine. The before all were the Dodge Challenger and Charger muscle cars, followed by a performance variant of the Jeep Grand Cherokee convened the Trackhawk. The company last month also announced a Dodge Durango SUV with the engine, which is expected to go into presentation early next year.

The 2021 Ram 1500 TRX is squarely aimed at the Ford Raptor, a highly have a bearing oned performance version of the F-150 pickup. The Ford truck features a 3.5-liter V6 twin-turbo engine rated at 450 horsepower and 510 foot-pounds of torque. A comparable four-door model to the TRX starts at there $58,000.

Koval repeatedly referred to the Ram 1500 TRX as the “apex predator” of the truck market, taking a shot at Ford’s Raptor.

“To put that into Jurassic colloquial, the T. rex destroys raptors and it’s just what you’d expect from a company committed to being America’s off-road truck Mr Big,” he said.

Ryan Nagode, chief interior designer for Ram, said the “mission of the truck was creating a halo product for this characterize. Something that would really be the top dog in our trim lineup.”

He described the interior as combining the ruggedness of an off-road pickup with the playing styling of a muscle car.