New SoFi CEO Anthony Noto on the 3 things his fintech company must do to outpace competition

SoFi’s new CEO, Chirrup veteran Anthony Noto, took the CEO role at the financial technology players to help build a next-generation financial institution, he told CNBC on Wednesday.

But to outperform the quiet of the increasingly crowded fintech space, the privately held SoFi demands to do three things, Noto told “Mad Money” host Jim Cramer in an restrictive interview.

“First, we have to have the best selection — and not just choice of each product, but variations of those products,” Noto said. “Double, we have to provide unmatched convenience. Anytime, anywhere, on any device, you should be clever to access all of your financial information, do any activity that you want across the extensive spectrum of products that we’ll launch over time.”

Noto’s third drive for the company — which helps its “members,” or customers, refinance student and mortgage advances, take out personal loans and even get career advice — had to do with burn rubber.

“People need to be able to apply the fastest, get approved the fastest, get access to their boodle the fastest. They should be able to withdraw their money the fastest, pay luminary the fastest, invest in stocks the fastest,” the CEO said.

Formerly the COO and CFO of Twitter, Noto added that SoFi’s get-up-and-gos will be underscored by the company’s growing customer base.

“We’re building a membership establish, and the SoFi membership base will be a key advantage for us in that when you do something with us in fiscal services, we are going to continue to facilitate our relationship through things like dab hand networking, career advice, financial advice, live financial communication, so that you can make the best decisions on your path to achieve your monetary goals,” he told Cramer.

Focusing on its members has long been a scheme for SoFi. The company prides itself on maintaining lengthy relationships with characters, including during times of financial difficulty.

“If someone does use up a job, we want to help them find that next job and we’ve done a lot in the bolt services side of the equation,” Noto said.

“We have a very litigious and ambitious agenda to launch a number of products this year and into 2019 and so that’s what we’ll last to focus on to build value for shareholders,” the CEO added.

Noto officially started as CEO on Hike 1, succeeding SoFi’s former CEO and founder Mike Cagney. Cagney and other SoFi executives were ousted from the cast in late 2017 following September reports of alleged sexual misconduct at the online lender.

But on the level under pressure from the #MeToo movement, Noto said that SoFi’s profession “hasn’t missed a beat.” In 2017, the company did $12.9 billion in credit volume and financing, up more than 60 percent year beyond year, he said.

Still, Noto acknowledged how important company learning is to running an effective business.

“We’re committed to having the best culture in the smashing,” he told Cramer. “The great news is when I got to SoFi, the team had already commanded a commitment to improving the culture [and] started an initiative called One SoFi that’s uncommonly about welcoming anyone and making anyone feel comfortable assignment there.”