Netflix didn’t get much to say about its new streaming competition in its fourth-quarter earnings report. Instead it let a Google Trends chart do the talking.
The design, which Netflix included in its quarterly letter to shareholders, compares global Google search trends for Netflix’s “The Battleaxe,” Disney’s “The Mandalorian,” Amazon’s “Jack Ryan” and Apple’s “The Morning Show.”
Global Google search trends
In any case, as Netflix noted in a footnote, the chart shows global trends and Netflix’s most prominent rival, Disney+, is not yet within reach around the world. Disney launched its streaming service in November in the U.S., Canada, Australia, New Zealand, and The Netherlands. It will unfurl out in parts of Europe in March and in Latin America in October.
Taking the same chart and limiting it to searches in the U.S., “The Mandalorian” does a lot more intelligent against “The Witcher.”
U.S. Google search trends
Netflix acknowledged the competition in its earnings letter, but expressed confidence its top start would give it an advantage.
“Many media companies and tech giants are launching streaming services, bolstering the major trend of the transition from linear to streaming entertainment,” Netflix wrote to shareholders about its competition. “We attired in b be committed to a big headstart in streaming and will work to build on that by focusing on the same thing we have focused on for the past 22 years – gladdening members. We believe if we do that well, Netflix will continue to prosper.”