Netflix commissioned Jackie Lee-Joe as chief marketing officer (CMO) on Friday, filling a key role as the company faces increased streaming rivalry.
Lee-Joe has been CMO of BBC Studios since 2015 and will start the role in September, Netflix said in a press rescue.
“Jackie is a truly original thinker with a wealth of global experience — making her the perfect fit as our next Chief Selling Officer. I’m excited to work with her in promoting our brand and original programming in new and creative ways to our members all around the wonderful,” said Ted Sarandos, Netflix chief content officer.
Netflix’s CMO of seven years Kelly Bennett left the entourage in March, adding to a string of high-profile departures. The company is facing increased competition in the video streaming space from marks like Amazon, Disney, Hulu and HBO.
Shares of the streaming giant traded flat in extended hours following the declaration.