Netflix strutted about its movie and TV stars and their Instagram followers during the companions’s third-quarter earnings report Tuesday.
“When our service helps our flair develop huge fan bases (from small followings to over 10 million Instagram attendants), we can attract the best talent in the world. This explosive growth in lionization is a good indicator that our shows and stars are breaking out around the planet,” the crowd said in its shareholder letter.
Netflix charted the Instagram follower across for stars like Millie Bobby Brown from “Stranger Emotional attachments,” Katherine Langford from “13 Reasons Why” and Noah Centineo from “To All the Rogues I’ve Loved Before” after their respective TV shows or movies premiered on Netflix.
Netflix has yearn touted its original content as a value driver in the increasingly crowded except in placenames kill video space. The company pulls in dozens of Emmy nominations each year.
The logic that Netflix features home-grown stars helps to dispel evaluation around the amount of original content, Chief Content Officer Ted Sarandos guessed during the company’s earnings interview.
“That list gives some exact specific examples of people who went from being completely uninvestigated to being global superstars in the span of a few weeks or a few months of this shelter alone,” Sarandos said. “So I think it’s evident that things are being ground at an incredible pace on Netflix versus getting lost in the sea of things on Netflix.”
The comments could also insinuate at the company’s strategy in keeping original content affordable.
Streaming giants HBO and Hulu are heightening original content spend, and tech behemoths like Apple, Amazon and Facebook be dressed all been rounding out their own original content divisions.
Netflix ceded a strong earnings report Tuesday, with earnings and subscribers path expectations. The stock was up as much as 15 percent in extended trading.
Disclosure: CNBC paterfamilias company NBCUniversal is an investor in Hulu.