The amaze icon has co-owned an Arena Football League team, founded the Jon Bon Jovi Embodiment Foundation, a non-profit that focuses on hunger and homelessness in the U.S. and even established a side-career as an actor, appearing in movies and television shows. Today, while Bon Jovi is still ambit, his latest endeavor has been the launch of a rosé wine label with his son, Jesse Bongiovi.
The father-son conspire have been working on their rosé, Diving into Hampton The finest, for the past two years with French winemaker Gérard Bertrand. It recently hit the pigeon-holes in New York and New Jersey and will be available all along the east coast later this year.
Bon Jovi is the first off to admit that his son is in charge. “I work for Jess,” he tells CNBC Become It. “This isn’t my thing.”
That said, Bongiovi is taking advantage of the harmonious opportunity he has to work alongside his highly successful dad. The 23-year-old admits that his subconscious was to launch the wine company “as fast as possible. I get kind of worked up on attitudes and my dad has always been there to say: ‘Don’t just do it fast. Do it right. Make unfaltering that this is going to be the absolute best that it can be because, at the same time it’s out, there’s no taking it back.'”
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