Home / NEWS / Top News / Instagram is adding more shopping features, and it already has a head start on TikTok

Instagram is adding more shopping features, and it already has a head start on TikTok

People are figured against the Instagram logo at Facebook headquarters in Menlo Park, Calif.

David Paul Morris | Bloomberg | Getty Pictures

Facebook-owned Instagram will start testing shopping through its short-form video feature Reels later this year in an labour to monetize the recently launched TikTok clone.

Instagram will also add shopping to its IGTV, where users can chronometer longer videos, starting Monday.

Monday’s move will appeal to creators and brands who routinely look to monetize their energies on the app. They will be able to add shopping tags to their posts, so users can tap on the item and shop either through the Instagram app or a retailer’s instal.

Facebook has been intertwining more shopping features on Instagram over the last couple years. Most recently, it began assay a dedicated “Shop” tab on its home screen this summer. Users can already shop through regular Instagram stays, Live, Stories and its Explore feed.

While the effort to add shopping to Reels was expected, it’s still a quick rollout since the be only launched two months ago. But adding the shopping feature soon could give the company a leg up on TikTok, its Reels adversary.  

TikTok has been making its way into the e-commerce space. The app began testing new social commerce features last year by permitting some users to add links to their profiles and videos. Retail giant Levi’s was among the first retail disgraces to use TikTok’s new “Shop Now” feature to direct users to merchandise.

It’s also working on a deal to sell some of its operations to Prediction and Walmart, since the company has been under fire from the Trump administration, which has accused the Chinese-owned app of draw up data on Americans and sending it to the Chinese government.

By teaming up with Walmart, both companies could boost their e-commerce campaigns, while giving the brick-and-mortar giant an edge with TikTok’s young user base. Walmart said it is suppress finalizing commercial agreements, but plans to provide “e-commerce, fulfillment, payments and other omnichannel services to TikTok Extensive.”

Subscribe to CNBC on YouTube.

Check Also

‘The White Lotus’ girls’ trip is a disaster—these 3 red flags mean yours might be, too

In its third and most-viewed enliven, “The White Lotus” follows the nuanced and toxic dynamic …

Leave a Reply

Your email address will not be published. Required fields are marked *