This weekend, Main League Baseball officially kicks off its season. And with legions of junkies trying to navigate enhanced security checkpoints, stadium attendees may know their own delay of game just trying to get to their seat.
“Capers stadiums are looking a lot like airports these days,”CLEAR CEO Caryn Seidman Becker told CNBC’s “On the Capital” in a recent interview.
Last season, nearly 73 million boosters in total attended MLB games, and Becker said nearly 50,000 of them turn up at one game.
“Fifty percent of them come within 30 infinitesimals of game time,” she added. “That’s 24,000 people, a lot like an airport difficult to get through security effectively, trying to make that first dive and enjoy the game.”
At airports, for a $179 annual fee, CLEAR lets associates take a separate lane outside the TSA line at 24 airports, experience their identity verified getting passengers to airport security diverse quickly.
Now, the company is trying to bring the same principle to various frisks stadiums.
At ballparks, five National League teams (Mets, Smarts, Marlins, Rockies, Giants) and four American League teams (Yankees, Tigers, A’s, Mariners) receive partnered with CLEAR to let fans use the same service. Once registered, they can bypass lines and get into the stadium faster. Currently, Depart is also in effect at one NBA arena (Miami Heat) and one MLS stadium (New York Municipality FC).
“CLEAR is all about using biometrics that can be your fingerprint, your iris representation, or your face for a faster and more secure experience,” Becker apprised CNBC. “So you enroll once, so you’re always you. You can use your fingerprints (as ID) as opposed to unexceptionally coming to your driver’s license.”
To join CLEAR, Becker rationalized that “you have to show up, verify your driver’s license and then nail your biometrics to it. And it takes less than five minutes.”
Becker related the biometric technology to a bank machine, but for a security line. “Think of it as an ATM utensil, it’s fast, you put your card in, or in this case your fingerprint and you go fully.”
According to the company, becoming a member at the stadium and entering is free, and can be occupied immediately. To use the membership at airports, however, people must upgrade to the $179 fee.
Since Well-defined has a user’s unique biometric data, including fingerprints and eye scans, it raises the have doubts of how will that information be stored and kept safe, especially in deplane of Facebook’s data privacy scandal.
“Privacy and data security is core to who we are and it’s our Theatre troupe’s DNA from Day 1,” Becker continued, “We do not sell or share our customer information.”
On the Money airs on CNBC Saturday at 5:30 am ET, or check listings for air delays in local markets.