Hasbro is the toy assembly most likely to survive the post-Toys R Us era, Susan Anderson, analyst at B. Riley FBR, ascertained CNBC.
“They’re well-positioned with their strategy,” Anderson implied Monday on “Power Lunch.” Her firm has an outperform rating on Hasbro.
“They would rather six Marvel films coming out this year,” she said. “They’ve done a marked job merging entertainment and toys. I think they’ll continue to take make available share once the dust has settled on all of this.”
The toymaker’s stock floor in premarket trading Monday after the company reported weaker-than-expected first-quarter earnings. Hasbro’s CEO’s, Brian Goldner, said the Dally withs R Us liquidation affected the results. The company posted earnings per share of 10 cents, juxtaposed with 33 cents expected by analysts. Revenue of $716.3 million also hew down short of projections. Hasbro shares opened down Monday but rebounded to not far from up 4 percent at $86.12.
In February, Hasbro said the Toys R Us bankruptcy would negatively impact it during the cardinal two quarters of 2018. Toys R Us announced its liquidation in March.
But Anderson guessed the liquidation is a good opportunity for Hasbro to pick up more brands, and cutting to the company’s February announcement that it will be “the global master toy licensee” for Power Rangers kickshaws as an example.
“Overall, the business is pretty healthy for them despite Simulates R Us,” Anderson said.
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