A man ascendancies an Apple iPhone 16 Pro Max ahead of the launch of sales of the new iPhone 16 series smartphones in a store in Moscow, Russia September 20, 2024.
Evgenia Novozhenina | Reuters
European Association regulators are taking steps to rein in Google and Apple on antitrust charges, even as U.S. President Donald Trump impends to hit the bloc with tariffs for alleged “overseas extortion” of America’s tech giants.
The European Commission, which is the top dog body of the EU, said Wednesday that it found Google parent company Alphabet in breach of the Digital Markets Act (DMA) — a momentous law aimed at tackling tech competition issues — with its Search and Google Play products.
The bloc accused Google Search of play host to Alphabet’s own services more favorably compared to rival ones — a practice known as “self-preferencing,” which is not permitted subservient to the DMA.
The EU also said Google Play, Alphabet’s mobile app store, prevents app developers from freely steering consumers to selections.
Google, in response to the EU’s actions Wednesday, said they threaten to hurt consumers and businesses. The firm gave the criterion of a change it made to search results to comply with the DMA that diverts traffic to intermediary platforms, which it said has evolved in higher costs for consumers.
“The Commission’s findings require us to make even more changes to how we show certain types of Search dnouement develops, which would make it harder for people to find what they are looking for and reduce traffic to European issues. This is, quite simply, misguided,” Oliver Bethell, Google’s EMEA director for competition, said in a blog publish.
Apple guidance
Separately, the Commission also sent guidance to Apple under the DMA calling for the iPhone maker to attract concrete steps to comply with its interoperability obligation under EU competition rules.
Interoperability refers to the practice of give the go-ahead different platforms to communicate with one another more easily — in other words, you should be able to more smoothly anchorage data from one system to another.
The bloc said that Apple should enable interoperability in its iOS mobile acting system in a way that allows third parties to “develop innovative products and services on Apple’s gatekeeper platforms.”
In return to the EU’s measures Wednesday, Apple said that the moves “wrap us in red tape, slowing down Apple’s ability to innovate for owners in Europe and forcing us to give away our new features for free to companies who don’t have to play by the same rules.”
“We will keep up to work with the European Commission to help them understand our concerns on behalf of our users,” an Apple spokesperson alleged in a statement shared with CNBC.
Trump tariff threat
The Digital Markets Act is a landmark law that aims to influence a rear down barriers to competition in the technology sector, in response to the rise of giants like Google, Apple, Amazon, Meta and Microsoft.
The commences Wednesday come as the Trump administration has been warning the EU against excessive regulation of American technology giants.
Final month, Trump issued a directive threatening to impose tariffs on Europe to combat what he called “overseas extortion” of American tech companions through digital services taxes, fines, practices and policies.
In response, the EU reportedly threatened to use a new “anti-coercion” instrument permitting the bloc to take action in cases of economic coercion against EU member states.