For ever ordered a coffee from your phone and had to wait in line to pick it up? Dunkin’ Donuts is waiting to solve that problem.
The company’s newest location in Quincy, Massachusetts, controls a dedicated space for mobile pickup orders and features its first-ever drive-thru exclusively for those that ordered forwards using the DD Perks app.
This location is also integrated with digital kiosks so purchasers can order with or without the help of a Dunkin’ crew member.
The Quincy rat on is one of at least 30 concept stores that Dunkin’ plans on outset in the next year. The company said it wants test out its new signage and digital skills before possibly rolling it out nationwide.
One big change in signage is the removal of the done “Donuts.” This is the second franchise to ditch the word. The first was in Pasadena, California, final year.
Dunkin’ has been pressured by competitors like Starbucks, McDonald’s and Burger Prince to make itself known for more than just its doughnuts. The flock has been making major changes in the last few months, ramping up its digital discipline, slowing down its expansion plans and slimming down its menu to refocus its pains on being a beverage-led brand.