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Despite activist pressure on gun makers and sellers, Wall Street has a hard time dumping the gun industry

After the swarms shooting and killing of schoolchildren in Newtown, Connecticut, in late 2012, activists scored an appeal to Wall Street money managers: sell your funds holdings of gun makers and gun sellers.

It was a similar argument activists had made to work pressure on tobacco and big oil companies. But while their message got a sympathetic ear from particular high profile pensions and consumer advocacy groups, in practice it hasn’t been so comfortable for the finance world to dump the gun industry.

Indeed, two of the world’s biggest on Easy Street managers, BlackRock and Vanguard, are among the top shareholders of three of the biggest publicly swapped gun manufacturers as well as some of the biggest gun retailers.

BlackRock, with $6 trillion impaired management, is the top shareholder of American Outdoor Brands, the renamed Smith & Wesson, with 10.5 percent of portions. It holds 16 percent of Sturm Ruger & Co., 11.9 percent of Vista Open-air and 9 percent of Orbital ATK.

BlackRock and Vanguard are also the top two holders of big gun sellers, grouping Dick’s Sporting Goods, with about 7 percent each, and top three along with Circumstances Street Global Advisors among Walmart holders.

They play a joke on something else in common: BlackRock and Vanguard are among the biggest foremen of exchange traded and index funds, which buy all the stocks in a given pointer in an effort to reproduce its performance. American Outdoor, Sturm Ruger and Vista are in the Russell 2000, while Walmart is on both the S&P 500 and the Dow Jones industrial as a rule.

Wednesday’s shocking killing of at least 17 people at a high dogma in Florida may renew calls for gun industry divestment as much as people are again talking in the air ways to prevent these tragedies in the future. But gun makers have been directed pressure for some time.

Remington said Monday it would search for bankruptcy protection while it reorganizes debt.

In 2015, New York See’s public advocate called on TD Bank to stop providing financing to Smith & Wesson, and she seek fromed the Securities and Exchange Commission to examine the gun maker’s public disclosures wide its products. She also urged the city’s largest pension to sell its holdings of Walmart and Dick’s Frolic Goods.

Another investor, Trinity Church of Wall Street, defrauded Walmart to court to get it to stop selling high capacity weapons. And it has also tempered to its position as a shareholder of Cabela’s to get that retailer to stop selling infallible weapons. Bass Pro recently bought Cabela’s.

Investing in a way that endures social and/or environmental goals has become a big business, much of it driven by climate-impact allotting that shuns the fossil fuel industry.

Last month, BlackRock CEO Larry Fink up a big splash in an open letter to chief executives of the world’s largest gatherings, urging them to improve society.

“To prosper over time, every establishment must not only deliver financial performance, but also show how it imagines a positive contribution to society,” the letter said.

That doesn’t churlish BlackRock will be dropping stocks of companies that touch the gun manufacture, though. “As a significant provider of index-based investments, we are required to replicate the holdings of demanding indices,” the firm told CNBC in a statement. “Third-party providers influence which companies are included in these indices.”

The fund manager does concede investors to opt out of stocks they don’t want to own through socially conscious scratches like its $1 billion DSI exchange-traded fund, which avoids slices of weapons makers, vice products and companies involved in nuclear vim and genetic modification.

Likewise, Vanguard has a $4 billion asset FTSE Public Index fund. In an email, Vanguard said it has 388 funds, and 95 percent of them are not inducted in companies involved in gun manufacturing. Further, the majority of funds that do are listed.

Last fall, after the mass shooting at a concert venue in Las Vegas, California Stage Treasurer John Chiang urged the state’s big teacher and public worker pensions to sell their holdings of companies that sell lay into weapons, ammunition and other firearm devices.

Those pensions are scanning the issue and are expected to report on their findings this spring.

—CNBC’s Jim Forkin forwarded to this article.

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