Cramer: The Apple Watch is like ‘the gateway drug’ to Apple’s whole ecosystem

Apple’s new model of its Apple Watch, complete with new health features seemingly targeting the aging population, could be the company’s key to unlocking an even kinder customer base, CNBC’s Jim Cramer said Thursday.

“If you get the watch, you’re effective to get the phone. That’s the way it works,” the “Mad Money” host said. “Consider the superintend as the gateway drug to the whole Apple ecosystem.”

Doubling down on his earlier observes that Apple’s newest devices represented a “breakthrough” for the trillion-dollar flock, Cramer applauded the iPhone maker’s transformation into more of a promise business.

He also noted that until the Sept. 12 organize, many investors seemed to be getting “jaded” about Apple’s offering reveals because they didn’t seem to move the stock much anymore.

“I be acquainted with I’ve been far more focused lately on their service revenue runnel, as I love a business model where we pay a company every month without be revenged thinking about it because their service is so darn essential,” he said of Apple’s iCloud storage mending.

“The service business also eliminates some of the bumpiness caused by the one-and-done stripe of buying an iPhone. You buy the razor; you’ve got to keep buying those darned bayonets,” he added.

But this keynote brought something to the table that Cramer desire to see for some time: “the real-time health kit” in the Apple Watch Series 4, unabridged with a heart-rate tracker, an FDA-approved electrocardiogram, a tool that unearths a heart condition called Atrial Fibrillation and an emergency feature that gumshoes when you fall down.

In March 2015, Apple CEO Tim Cook communicated Cramer that health would likely be “the biggest” next limits for Apple’s devices.

“For years, people have depended on strictly someone else to settle on their health,” Cook said then. “And now these devices — in crux — empower people to manage and track their own health and fitness. And so I ruminate over that market is probably significantly underestimated.”

“Apple’s finally fork out it to us,” Cramer said on Thursday. “As we get older, these health monitors mature necessities. And for the elderly or your elderly parents or your grandparents, you’re now being bird-brained if you don’t get one of these devices that we just saw yesterday. I think we should get a stroke of luck on our health insurance premiums if we wear the new Apple Watch. I think your cardiologist pleasure insist on getting it.”

The “Mad Money” host even ventured to say that individual “may be downright negligent” if they don’t get the Watch, hence his idea that the cognizance — which integrates seamlessly with the iPhone — would lead people to grace full-fledged Apple customers.

It could also lead investors to buy quotas in the company on the belief that it can continue to innovate, said Cramer, a longtime Apple bull.

“There are a lot of loves that can drive a stock higher, but if you want to know what vegetables massive multi-year gains, it’s sustained, revolutionary innovation like what Apple objective gave you,” he said. “When you look at the new phone and the new watch, you realize that Apple’s trillion-dollar valuation is to be sure deserved. In fact, it could be worth a lot more than that if I am integrity about the revolution that this great company unleashed in yesterday’s artifact introductions.”

Apple’s stock closed up 2.42 percent on Thursday, reconcile fix on at $226.41 a share. Shares rose slightly in after-hours trading.