Cramer explains why certain retailers saw success in today’s consumer environment

As paramount retailers start to report earnings this season, CNBC’s Jim Cramer suggested why some companies managed to deploy in shoppers in a changeable and sometimes oblique consumer environment. To him, outfits like Walmart, Target, TJX and Costco have fared proficiently because they have low prices, attracting consumers tired of inflation and more selective about where they peach on.

“Can we please stop drawing a new conclusion every day about the consumer with each passing earnings report? No two retailers are akin to,” he said. “The ones that rolled back prices — Target, Costco and Walmart— have had terrific sales, the anybodies that haven’t, not so good.”

Cramer said consumers aren’t “frugal or tightfisted or sad or happy.” Instead, he said they are delighted to spend, but on goods they deem to have bargain prices.

He first pinpointed Target, which reported an earnings stir on Wednesday, even as management provided a cautious sale outlook. The company said its same store sales advance was driven by increased foot traffic, and CEO Brian Cornell said price reductions contributed to the success. Traffic is an vital metric to analyze consumer health, Cramer said.

Cramer praised business strategy of Walmart, Costco and off-price retailer TJX for like reasons. TJX and Walmart also reported this week, and both retailers beat Wall Street’s expectations. He also spoke multifarious on consumer health, saying shoppers have been resilient because of the consumers country’s strong labor retail — a sentiment Cornell shared in an interview with CNBC.

“When you give the consumer what she wants – which is waved back prices — she stays healthy as long as she has a job,” Cramer said. “If you know the employment number, you’ll know what the retail sales wishes look like. It’s just that individual retailers are all over the place in terms of their performance.”

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