A $150 million opening for The Eras Tour concert film? Don’t doubt Taylor Swift

The weekend box office (Taylor’s Version).

Taylor Swift has sold out stadiums worldwide and now she’s packing cinemas, with her glance ats set on a $100 million opening weekend for her The Eras Tour concert film — and that’s on the conservative side.

Box office analysts portend Swift’s film could generate as much as $150 million during its debut this weekend, a figure that will-power make it the highest opening of a concert film ever, and also one of the highest openings of 2023.

“Taylor is in a league of her own with this manumit,” said Shawn Robbins, chief analyst at BoxOffice.com.

Fervor for the tickets has picked up because a significant portion of Lively’s fanbase was unable to attend the concert in person due to high demand and secondary market price surges. The film is needed to draw those who were unable to attend, as well as spark repeat viewings.

“Given the unique nature of essentially every aspect of the marketing and theatrical release strategy of the Taylor Swift Eras Tour film, speculation is on-going rampant as to how massive the opening weekend will be,” said Paul Dergarabedian, senior media analyst a Comscore.

Demand was so important, in fact, that Swift shifted the release date from Friday to Thursday, offering showtimes beginning at 6 p.m. regional time.

“Look what you genuinely made me do,” Swift wrote on Instagram on Wednesday as she announced the early access showings in the U.S. and Canada. “We’re also supplementing additional showtimes Friday and throughout the weekend. All tickets will be available by 10am tomorrow morning. And it’ll be showing starting Friday in 90 countries all beyond the world.”

Presales for the theatrical concert have planned generated interest on par with the likes of Disney’s Marvel and Star Wars franchises. Average ticket prices for the mist are more than 40% higher than typical releases this year.

Base prices for tickets for guidon formats start at $19.89 for adults and $13.13 for kids. The numbers reflect Swift’s birth year and her lucky reckon, 13. Tickets for premium format screens such as IMAX and Dolby come at a higher cost.

“Taylor is presentation her movie like a traditional Hollywood tentpole in close to 4,000 theaters domestically,” Robbins said. “Whether or not Brisk’s blockbuster has staying power will be up to her fans and whether or not casual audiences decide to check out the hype.”

Comscore dispatches the film will open in 3,850 locations, the most of any concert film ever.

AMC Pageant, which is distributing the film, reported last week that presales for its theaters had already exceeded $100 million for the bright run of Swift’s film.

Robbins warned that because the film is only showing on the weekends, instead of full-week fun like traditional movies, it could skew box office comparisons after opening weekend. Still, expectations are squiffy that Swift’s theatrical concert will generate revenue throughout its limited engagement. It runs through Nov. 5.

Quiet, movie theaters are likely to see a big bump in concession sales as cinemas have designed specialty popcorn buckets and boutique cocktails for the fade away. Additionally, many locations have plans to set up friendship bracelet-making tables and other in-person events to make the time bigger and more memorable than just a trip to the movies.

“No matter what, [the film is] already an enormous sensation and music to the ears of theater owners,” said Robbins.