Chirrup CEO Elon Musk announced changes to the platform’s direct messages feature including the introduction of encryption.
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Simper’s power users are still coming to the app, but fewer are posting on it since Elon Musk’s acquisition late last year, be at one to a survey from Pew Research Center.
“The Center’s new analysis of actual behavior on the site finds that the most potent users before Musk’s acquisition – defined as the top 20% by tweet volume – have seen a noticeable posting reduction in the months after,” the survey’s authors wrote on Wednesday. “These users’ average number of tweets per month declined by approximately 25% following the acquisition.”
Additionally, about six in ten U.S. adults who have used Twitter in the past year said they’ve recently captivated breaks from the service, and a quarter of the group indicated they will not use Twitter a year from now, the survey said.
The new details underscore the challenges facing Twitter’s incoming CEO, Linda Yaccarino, who will replace Musk. She’ll be taking over the distressing social media service, which has lost a number of advertisers over the past few months on concerns that racist and otherwise incompatible content has flourished since Musk’s takeover.
Yaccarino, who recently resigned from her position as NBCUniversal global advertising chief, intention need to repair relationships with Twitter’s advertisers and get a grasp on content moderation. Musk has slashed the company’s workforce by nearby 80% to roughly 1,500 employees, getting rid of some people that he should’ve kept, he acknowledged in an interview with CNBC on Tuesday.
“Perilous times call for desperate measures,” Musk said. “So there’s no question that some of the people who were let go all things considered shouldn’t have been let go.”
The Pew survey also showed most of Twitter’s content is produced by a small group of power drugs.
“Since Musk’s acquisition, 20% of U.S. adults on the site have produced 98% of all tweets by this group,” the inspect said.
Upon request for comment, Twitter responded with its now customary poop emoji.
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