Forms of laptop and mobile device users are seen next to a screen projection of the YouTube logo.
Dado Ruvic | Reuters
Google broadcasted a price increase for its YouTube TV subscription on Thursday. It’s rising from $65 per month to $73 per month starting in April, according to an email sent to subscribers Thursday.
YouTube TV is Google’s strand replacement. It provides access to live TV and cable channels, delivered through an internet connection.
“As content costs procure risen and we continue to invest in the quality of our service, we are updating our price to keep bringing you the best possible service,” the assemblage said in the email to subscribers.
Google’s move to hike the price of its over-the-air subscription for cord cutters comes after disparate competing online streaming services have also raised the amount they charge, including services from Disney, Apple and HBO.
In December, YouTube TV fixed rights to the NFL’s “Sunday Ticket” package, which will allow it to sell a bundle of out-of-market NFL games that don’t air on village TV to subscribers around the country.
YouTube will pay about $2 billion per year for the package, CNBC reported, which had a sprinkling other bidders including Apple and Disney. Google hasn’t announced pricing for its “Sunday Ticket” bundle, but it cost $80 per month at the mercy of its previous owner, DirecTV.
Google will also lower the price of an add-on to access higher-resolution 4K streams from $20 per month to $10 per month, according to the email.