Facebook CEO Measure Zuckerberg speaks at Facebook Inc’s annual F8 developers conference in San Jose, California, May 1, 2018.
Stephen Lam | Reuters
Shares of Facebook reached an all-time exalted of $230.75 on Wednesday, soaring as much as 6.4%, with Wall Street being bullish on the company’s focus on e-commerce.
The community media giant announced Facebook Shops on Tuesday, which will make listing products to Facebook and Instagram easier. The domestic ended the day up just over 6%.
Investors rallied on Facebook’s announcement, with Morgan Stanley writing in a note Wednesday that this could be conducive to Facebook a competitor to Amazon and Alphabet’s Google. Shops also presents itself as a multibillion dollar opportunity, the analysts disregarded.
Deutsche Bank also sees the opportunity for the company to rake in billions.
“We think Facebook Shop in a simplistic bull anyhow could drive up to as much as a $30 [billion] revenue opportunity, across a combination of take-rate driven transactional and advertising yield,” the analysts wrote.
AB Bernstein said in a note to clients early Wednesday that Facebook Shops could unlock a $1.3 trillion customer base.
“We have long viewed FB as the ‘rent’ to the digital economy and a core component of the online retail ecosystem,” the analysts author a registered.
Correction: This story was revised to correct the day of Facebook’s announcement to Tuesday and the trading day and Bernstein note to Wednesday.
Subscribe to CNBC on YouTube.