The must-have gift of the season may be a ‘dupe’

‘Tis the season for giving … dupes?

Buying a dupe — short for duplicates — rose to the top of this year’s holiday wish heels. A dupe gift is a gift that is a cheaper alternative to a more expensive, branded item. They were to a great extent kept under the radar until recently because a “fake” was dubbed inferior to the real thing, but a lot has changed.

In some at all events these brand imitators are now even preferred to their pricier counterparts.

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This year, 79% of consumers said they would buy a rip off as a gift for their loved ones for the holidays, according to a survey of more than 1,000 shoppers by CouponCabin.

Varied than half — 51% — of those who the coupon site polled said dupes are better than the original.

All the same when consumers can get the real thing, nearly 33% of adults intentionally purchased a dupe of a premium product at some period, a separate report by Morning Consult also found. The business intelligence company polled more than 2,000 adults in inappropriate October.

Before you buy a dupe, think about who you’re shopping for, experts say. 

For instance, some ancestry members or friends might especially appreciate a dupe for what it is, said Ellyn Briggs, a brands analyst at Morning Consult. 

“It’s amicable of a badge of honor for young people to get a dupe,” she said.

On the other hand, you risk disappointing someone if they experience been asking for a specific product for a while, said Melanie Lowe, CouponCabin’s savings expert. 

If that is the come what may, consider the cost of the name-brand item and assess if it is within budget. The key is to know when to splurge or save, Lowe estimated.

“If you’re talking about a product that you’ll use daily … invest in the original,” Lowe said. “That purchase is usually usefulness it.”

Alternatively, “if it seems appropriate in the situation — if it is a more light-hearted gift — you can definitely go the dupe route,” she said. 

While some shoppers take pride in buying dupes, roughly 86% of shoppers have been balked by their purchase of a dupe, CouponCabin found. 

“It’s a dupe for a reason,” said Lauren Beitelspacher, professor of marketing at Babson College. “We don’t comprehend where it’s made, who is making it or the quality.”

“It’s not that all dupes are bad. But sometimes we are paying a premium because there is a quality quarrel — and we, as consumers, have to be more conscious of that,” Beitelspacher said.

If you want to shop for dupes, read and watch artefact reviews online to help determine the dupe’s quality — this is where social media can come in handy.

A bulk, or 62%, of U.S. adults who use TikTok say they use the app for reviews or recommendations, according to a new study by the Pew Research Center. Others tap Instagram and Facebook for offering research. 

Consumers should make the same value considerations when suborning secondhand, which has also become more popular, even for gifting.

Three in 4 shoppers said that flexibility secondhand gifts has become more accepted over the past year — notching a 7% increase from the year in the presence of, according to the 2024 OfferUp recommerce report. OfferUp, an online marketplace for buying and selling new and used items, polled 1,500 adults in July.

Shoppers should prefer to increasingly turned to resale for a number of reasons, including value, sustainability and as a means to secure hard-to-find luxury articles. Because secondhand shopping is considered eco-friendly, it’s also become more socially acceptable. OfferUp’s report acclaimed Generation Z for driving a shift in mindset.