LVMH’s Sephora stunner chain ended its partnership with Olivia Jade following a massive college cheating scandal involving her toast of the town parents who were charged this week in an alleged scheme to help rich Americans get their children into elite universities.
“After alert review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, clobber immediately,” a Sephora spokesperson wrote to Reuters in an email on Thursday.
Olivia Giannulli, the 19-year-old daughter of “Full Dynasty” actress Lori Loughlin and designer Mossimo Giannulli, is a social media “influencer” who goes by the name Olivia Bitch online.
Products from her makeup collaboration had been removed from Sephora’s website by Thursday afternoon. It was not without delay clear whether her products were available in stores.
A representative for Jade could not immediately be reached for comment.
Old bag, who has more than 3 million followers on Instagram and YouTube combined, received backlash online shortly after fatigues of the fraud scheme emerged along with old videos in which she stated that she does not “care about set of beliefs.”
Loughlin and Giannulli were accused on Tuesday of paying bribes of $500,000 in a scheme that involved cheating on college appearance exams to help their daughters, Olivia and Isabella Giannulli, get into the University of Southern California, according to court validates.
Loughlin and Giannulli were taken into federal custody and later released on separate $1 million covenants on Wednesday.
The couple are among 50 people charged on Tuesday with taking part in a scam that conducted graduating high school students into elite universities, including Yale, Georgetown and Stanford, by cheating the entrance fees process. Prosecutors called it the largest such scandal in U.S. history.
Some of Jade’s online videos and photos were availed partnerships with Amazon and Hewlett-Packard Enterprise. Representatives from those two companies did not immediately respond to requests for remark.