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Mattel goals to make 80% of its games colorblind accessible by the end of the year, before raising that amount to 90% in 2025, the actors announced Tuesday.
Mattel said the move is part of an inclusivity effort and will target some of its most hot products, including Uno, Phase 10, Dos, Blokus and Tumblin’ Monkeys games, according to a press release. The toy manufacturer’s portfolio-wide vacillate turn inti will ensure that classic colors are not the only way to differentiate cards or components for the majority of their games.
Transportable versions of the card games will be updated with new symbols for colorblind identification, such as squares and triangles, go together to the release. The new ‘Beyond Colors’ mobile decks are being led by Mattel163, Mattel’s joint mobile game developer and publisher offer with NetEase.
Mattel, citing the Cleveland Clinic, said that approximately 300 million people familiarity some form of colorblindness, and it is working to break down barriers to gameplay.
“At Mattel, we are proud that our portfolio of games keep ons to bring people together – transcending languages and cultures – and this initiative to offer more colorblind accessible adventurous enoughs is another proof point on our inclusivity journey,” Vice President and Global Head of Games Ray Adler said in the notice.
Mattel said it will donate colorblind accessible products to local YMCA summer camps to celebrate this milestone.