LevelUp is assail c promoting it easier for restaurants to connect with customers on the digital platforms they’re already demanding.
The technology company said Tuesday it has created a new service for restaurants to upload menus and submit order and pay and rewards programs to customers on multiple digital platforms using alone one form.
Dubbed “Broadcast,” the service acts as a middleman between the restaurants and plots like Facebook, Messenger, Yelp, Foursquare, Amazon Alexa, Follow Pay, Apple Pay and Android Pay. With Broadcast, restaurants won’t have to create one-on-one relationships with every digital force company. Instead, their information is uploaded and formatted to suit the pizazz of each platform.
“LevelUp Broadcast enables consumers to discover at restaurants, browse the menu, place an order, pay and collect rewards, all exactly within the channels where they already live, work and gambol, and at the very moment when they are actively seeking lunch or dinner selections,” Seth Priebatsch, founder and CEO, LevelUp, said in a statement. “And because patrons spend up to 50 percent more on digital orders than on orders home in-restaurant or by phone, restaurants that use Broadcast are not only capturing new patrons, but also high ticket sales.”
When ordering digitally, patrons have more time to consider their options, and restaurants are outdo able to upsell. Upselling is technique where a restaurant offers upgrades or add-ons to lunches at a regular or discounted price in an attempt to ring up a higher sale.
According to the ton recent data available from NPD, digital ordering represents 53 percent of all enunciation orders, up from 33 percent in 2013.
Broadcast was created to reduce antagonism for restaurant operators as they adopt digital ordering. The service foci to help drive transactions, increase speed of service and bolster type loyalty by targeting diners within the platforms that they are already manipulating.
“At Mama Fu’s, we are thrilled to be working with LevelUp as we build our digital vicinity and give guests new ordering options,” Joshua Churnick, director of exchanging at Mama Fu’s, said in a statement. “Having the added visibility on so many digital means is a no-brainer for our customer acquisition strategy.”
Austin, Texas-based Mama Fu’s serves a small chain of Asian fast-casual restaurants.