Underived Glazed doughnut holes are offered for sale at a Krispy Kreme store in Chicago on May 5, 2021.
Scott Olson | Getty Representatives
Krispy Kreme is adding new flavors of Doughnut Dots to their menu, the company announced Monday.
Four new orders of doughnut holes — powdered, sprinkled, cinnamon and cookie crumb — will join the Original Glazed Doughnut Seconds as permanent offerings on the Krispy Kreme menu. They will be available daily in a 10-count cup or 24-count box both in assembles and through Krispy Kreme’s website and app, according to a press release.
With an expanded Doughnut Dot lineup, Krispy Kreme resurrects the competition with Dunkin’, which says it sells more than 800 million Munchkin doughnut holes annually.
The Krispy Kreme menu additions also be communicated as the company prepares for a massive rollout into McDonald’s stores, which is scheduled to start in the second half of this year. It wish take approximately two and a half years to complete as Krispy Kreme more than doubles its distribution to satisfy the partnership.
CNBC then reported that Krispy Kreme shops typically produce more doughnuts than the chain can sell. With the additional order from McDonald’s, Krispy Kreme’s production lines can churn out higher volume with limited additional tariff.
“Overall, therefore, it makes our system more profitable to grow the deliver fresh daily channel, and McDonald’s is an accelerator of that,” Krispy Kreme CEO Josh Charlesworth once upon a time told CNBC.
For a limited time, Krispy Kreme customers will receive a 10-count cup of assorted Doughnut Adores or Original Glazed Doughnut Dots for $1 when they purchase any dozen doughnuts. The promotion will after from June 10 to June 16.