Unattainable Foods CEO Pat Brown said Tuesday that the company is speeding up its development of new meat alternatives.
“Not only is the pace of new issue development getting faster, but we’re getting better at getting better. The whole innovation cycle is accelerating,” Brown stipulate on CNBC’s “Squawk on the Street” on Tuesday.
The company announced Monday at the Consumer Electronics Show two new products, Impossible Pork and Outrageous Sausage, its first since releasing the vegetarian Impossible Burger three and a half years ago.
Select Burger Majesty restaurants will sell the meatless sausage in the Croissan’wich later in January, but Impossible has not given a timeline for the rescue of its meat-free ground pork.
Part of speeding up Impossible’s innovation cycle includes nearly doubling the size of the corporation’s research and development team in the next 12 months, Brown said.
And the focus of those scientists won’t just be on mimicking red provisions such as pork and beef.
“We’ve worked on pretty much any product that comes from an animal, whether it’s mortal or fish or shrimp,” Brown said. “There’s work ongoing on it, and you can be sure that in the next few years, we’re going to be gig products to cross some of those categories.”
Shares of Impossible’s rival Beyond Meat, which sells its own meatless sausage issue, were up nearly 7% in morning trading Tuesday. Since going public in May, Beyond has seen its shares increase more than 200%.
Impossible has not shared any plans to go public. Still, Brown said Tuesday, “I think it’s reasonably probable at some point that we’ll go public.”