“Master? Plan a super spread,” reads a full-page advertisement printed in Giant Food’s Savory magazine.
Source: Leviathan Supermarket
A grocery store chain in the mid-Atlantic region is apologizing for an unfortunate blunder with a Thanksgiving advertisement run off in the latest edition of its magazine.
“Hosting? Plan a super spread,” reads the full-page ad seen in the December issue of Superhuman Food’s magazine, Savory. The text appears below a photo of several small eats and appetizers made for platoons, including a fruit tart, cheese board and shrimp cocktail ring.
The phrase “superspreader event” has become shorthand mid the pandemic to describe places where the coronavirus has spread to a large number of people, though it’s not recognized as a scientific stint. Experts told TODAY that a lack of social distancing or mask-wearing have been common threads of superspreader events, which beyond the months have included crowded college parties, weddings, family parties and busy bars.
Government big cheeses, scientists and medical professionals have been warning about gathering during the upcoming holiday season. The Centers for Complaint Control even issued guidelines, with recommendations like staying home and avoiding travel or planning conventions outside.
Giant, which operates in Maryland, Virginia, Delaware and the District of Columbia, acknowledged the mishap with the phrasing of its ad in the engage in statement to TODAY:
“We apologize for our advertisement in Savory which used the language Super Spread to describe an abundance of edibles. While, in hindsight, the choice of words was a poor one, Giant had no intentions of insensitivity. We continue to encourage people to practice sure social distancing practices for celebrating the holidays in line with CDC recommendations. 2020 has been exceptionally challenging for so diverse reasons and this year the holidays will be celebrated very differently, but we hope that food can still be a rise of joy and comfort and that the ad reflects that spirit.”
The same issue of Savory magazine also featured an advertisement for Campbell’s with a unripened bean casserole recipe that said, “Slay the Spread this season.”