Amazon opened a new amass in New York on Thursday morning that’s unlike anything the company has on any occasion done before.
Located in the city’s SoHo neighborhood, the shop, recollected as Amazon-4 star, sells what the e-commerce giant considers to be some of its sundry popular or best-rated merchandise on its website.
The store is a longer-term real domain deal, compared with the pop-up shops and mall kiosks that Amazon has tested in the background. It shows the company is serious about investing in bricks-and-mortar retail after its gain of Whole Foods and the gradual rollout of its cashier-less convenience stores across the U.S.
Exclusive the new shop in SoHo, one will find everything from quirky kitchenette gifts like a triceratops taco holder to popular books, surface games, laptops, Alexa-enabled devices and even items from Amazon’s in-house stamps, like Amazon Basics.
The company will be rotating inventory out on a weekly base, as items become more or less popular on its website, Cameron James, sin president of Amazon’s physical retail division, told CNBC. James also said that he counts the shop, which is roughly 4,000 square feet in size and has a in the main portion of space dedicated to gifts and toys, will be buzzing with people this vacation season.
“SoHo is not just one of the premier shopping areas in New York, it’s also one of the chief shopping destinations in the country,” James told CNBC from confidential the store Thursday morning. “When opening a concept like this you poverty to be where there are a lot of shoppers who are super-engaged, and this is a great place to do it.”
James wouldn’t view on Amazon’s plans to open more stores like this one across the U.S. “You’ll give birth to to wait and see,” he said.
Bringing Amazon’s website to life, the store has digital assay tags next to items that show how much Prime associates would save on a purchase. Shoppers will also be able to see how sundry ratings an item has received, what the average rating is, along with unerring reviews on display throughout the store.
Amazon even has a table in the amass that shows items “frequently bought together,” something the firm has always highlighted on its website. Specific to New York, the store in SoHo resolve bring in items trending in the city at any given time, which on Thursday filed a cast-iron skillet, a new book by actress Reese Witherspoon and a portable Louring & Decker vacuum cleaner.
CNBC walked around the new store when it unsealed. Here’s what it looks like: