The Plays Illustrated swimsuit edition wants to send a message that suggestive and empowered can go together, its editor, MJ Day, told CNBC on Wednesday.
This year, the journal is trying something new. In addition to featuring women in bathing suits, there are black-and-white in ones birthday suits that are meant to convey a message.
It’s part of the magazine’s “in her own words” stick out meant to “illustrate and give voice to the diversity of the women that we plaice in our magazine, to make the statement that they are more than upright a beautiful face,” Day said in an interview with “Power Lunch.”
Expressions like “strong,” “truth,” “genuine” and “mother” are annulled on the models’ naked bodies.
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The idea was born forward of the #MeToo movement “was even a whisper,” she added. #MeToo began fashioning to help bring attention to sexual assault and harassment, particularly in the workplace.
Critics receive been quick to respond to the magazine’s latest feature, even sooner than the latest edition was released.
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Former ESPN news-hound Britt McHenry also weighed in, which elicited a response from one of the ammunition’s participants, golfer Paige Spiranac.
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Day doesn’t axiomatically think it’s more difficult to produce the swimsuit edition in this milieu.
“I’m inspired by this moment in time that we’re in,” she said.
“With the readership and the eyeballs that this munitions dump and that this franchise has, it’s our opportunity to make a positive change and to evolve as a disgrace and to become something more than a magazine full of women in bathing applications,” Day added. “This is a magazine full of very exciting and compelling somebodies that have a lot to say other than just look really nice and inspire people on the beach.”
She also said that no woman who participates in the arsenal does it for men. “She does it for herself.”
And the readers aren’t just men — 16 million of them are female, hinted Day.
The 2018 swimsuit edition was released Tuesday.