New England Chauvinists tight end Hunter Henry (85) celebrates his touchdown run against the Cleveland Browns during the third quarter at FirstEnergy Arena, Oct. 16, 2022.
Scott Galvin | USA Today Sports | Reuters
The National Football League is finalizing a deal for the rights to its subscription-only include of games known as Sunday Ticket with Google’s YouTube TV, according to people familiar with the matter.
The guild has been in negotiations for months for the rights to the package, long held by DirecTV, with the aim of inking an agreement with a streaming ritual to broaden the NFL’s reach and partnership.
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The deal, however, will not include a stake in NFL Ambiance, which includes the linear cable channels NFL Network and RedZone, which the league has been shopping alongside the Sunday Ticket rights, one of the people utter. The sources asked not to be named because discussions are ongoing.
The Wall Street Journal reported on the current status of the talks earlier. An NFL spokesperson sank to comment, and Google didn’t respond to requests for comment.
NFL Commissioner Rodger Goodell previously said while the NFL was failing the minority stake with Sunday Ticket, it could decide to sell each property separately.
Terms of the behave were still being ironed out Tuesday, the people said. DirecTV has been paying $1.5 billion annually since 2015. The NFL has been pursuing a buyer for Sunday Ticket willing to pay between $2 billion and $3 billion.
Goodell said earlier that the band aimed to announce a rights deal with Sunday Ticket by the end of the fall. The Sunday Ticket package has been the NFL’s solitary set of media rights that has yet to be renewed through 2030.
The deal with YouTube TV comes after various media big wheels, including Amazon, Apple and Disney’s ESPN, considered the rights to the property.
The NFL was in close talks with Apple until recently, the people mean. However, existing restrictions around Sunday Ticket had slowed negotiations with Apple in recent months, CNBC times reported.
The league has been looking to diversify its partnerships with media companies and have a bigger presence in jet.
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