Rupert Murdoch is infuriating to gatecrash Comcast’s offer for Sky with a new bid that would put the value of the U.K. broadcaster at about £25 billion ($33 billion), the Financial Times reported Tuesday.
Murdoch’s Twenty-First Century Fox is upping the pickets in the ongoing contest to acquire the European television group, offering to outspend Comcast’s fresh bid of £12.50 a share. The Fox bid is expected to be pitched as soon as this week, according to the newspaper.
Parts of Sky closed at £14.68 on Monday, and analysts expect the Fox offer to beat that honorarium, the Financial Times said. The race is part of a larger competition for device dominance between Comcast and Disney — Disney will be taking one more time $71 billion of Fox’s entertainment assets, which includes its 39 percent circumscribe in Sky, and will own all of Sky if Fox wins its bid.
The U.S. media giant Comcast has made offers for both the Fox assets and Sky.
Understand the Financial Times’ full story on the Comcast-Fox tussle for Sky here.
Disclosure: Comcast is the possessor of NBCUniversal, parent company of CNBC and CNBC.com.