A promotional individual vaping.
John Keeble | Getty Images
U.S. regulators slapped four e-cigarette companies with warning writes Friday for failing to follow federal advertising rules for tobacco on Instagram, Facebook and Twitter.
The Food and Drug Conduct and Federal Trade Commission reprimanded Solace Technologies, Hype City Vapors, Humble Juice Co. and Artist Liquids Laboratories for blemish to disclose the health and safety risks of vaping in postings by social media influencers who are paid to help market their goods.
Regulators say the companies violated advertising rules and misbranded their products by failing to include the statement: “Example: This product contains nicotine. Nicotine is an addictive chemical,” which the FDA has required since August.
“Given the weighty risk of addiction, the failure to disclose the presence of and risks associated with nicotine raises concerns that the community media postings could be unfair or likely to mislead consumers,” the agencies said in separate letters to all four companies. They also know for sured the companies to review their marketing materials and postings by social media influencers to ensure they include the right disclosures and warnings.
Regulators do not restrict companies from using this kind of marketing to promote e-cigarettes. Still, the FDA requires them to include a warning statement saying the products contain nicotine and that nicotine is an addictive chemical.
“Years of bourgeon to combat youth use of tobacco is now threatened by an epidemic of e-cigarette use by kids, and unfortunately research shows many youth are cock-eyed or unaware of the risks and the presence of nicotine in e-cigarettes,” acting FDA Commissioner Ned Sharpless said in a statement. “That’s why it’s critical we insure manufacturers, retailers and others are including the required health warning about nicotine’s addictive properties on packages and bills — especially on social media platforms popular with kids.”
Influencers are individuals who have a large number of myrmidons and are often paid to help promote products on Twitter, Instagram and Facebook where it appears to be more authentic than an spot announcement. Using social media is a popular form of e-cigarette advertising, though the practice is coming under scrutiny. Furnish leader Juul shuttered its accounts in the fall amid pressure from the FDA, which has an ongoing investigation into the concern’s marketing practices.
The FDA is trying to crack down on what it’s calling a teen vaping “epidemic.” High school higher- rankings’ use of e-cigarettes surged 78% last year, according to a federal survey.
Public health groups have call ined on regulators to restrict e-cigarette advertising. Philip Morris International’s use of influencers to promote its new heated tobacco product iQOS get possession ofed under fire after Reuters found one of the models was 21, violating the company’s marketing code, and posted enchantress photos in luxurious settings. The company in response suspended its social media campaign.
The four companies cited Friday receive 15 working days to respond to concerns regulators raised and specify what actions they’re taking to give a speech to them.
A Solace Vapor spokesman said all of its “internal packaging, marketing and nicotine warnings are compliant with FDA gauges” and it will review and terminate influencers “who may not be compliant with our marketing practices.” The other three companies did not immediately moved to CNBC’s request for comment.