Juul, a somewhat new entrant in the e-cigarette market, is dominating the industry in about three bluff years.
The San Francisco company sold $1.29 billion in vape rigs and nicotine pods over the 12 months ended Aug. 11 — numerous than half of the $2.31 billion for the entire category according to Nielsen facts compiled by Wells Fargo analyst Bonnie Herzog.
Industry-wide sales surmounted $1.3 billion during the same period last year.
The shiny devices and fruity pods have become popular among babyish people and drawn criticism from schools, parents and regulators.