She’s considered an influencer who uses TikTok, Instagram and YouTube to filch financial education fun for young audiences.
Kyla Scanlon, 25, is a former options trader and the founder of Bread, a followers that produces videos and skits that go viral.
“I’ll pretend to be [Federal Reserve Chair] Jerome Powell [or] sail under false colours to be different stocks,” Scanlon told CNBC’s “ETF Edge” this week. “That really gets people twisted because they’re like, ‘Oh, that’s funny. I can look at that and laugh’ … That really humanizes fund and brings people in in a way they wouldn’t normally expect.”
Her content focuses on helping young people understand how distinct economic topics affect them.
“When we talk about the Federal Reserve, it’s oftentimes very abstract. Similarly to, they’re raising interest rates, but what does that really mean?” Scanlon said. “People call for to know how things impact them directly.”
One of her viral videos is on the prevalence of “doomerism.” She defines it as a pessimistic view of brio and the economy focusing on everything that’s going wrong.
“It’s a really enticing philosophy for people to subscribe to because it cast of removes agency from your life,” said Scanlon, who wants to give her audience a greater understanding of the hot-button Exasperate Street issues including the jobs market, inflation and recent bank failures.
As of late this week, Scanlon has bordering on 166,000 followers on TikTok, more than 156,000 on Twitter and 28,000 YouTube subscribers.
CORRECTION: This thriller has been updated to correct Kyla Scanlon’s age.