TikTok is luring Facebook moderators to fill new trust and safety hubs

LONDON –  Many Facebook content moderators who work at outsourcing firms like Accenture, CPL, Hays, and Voxpro make been leaving to take in-house roles at TikTok, according to LinkedIn analysis by CNBC.

The outsourcing firms are guardianship contract to Facebook and the social media giant refers to them as contractors.

Content moderation has become one of the biggest ultimata for social media companies. Firms like Facebook, Instagram, TikTok, Twitter, YouTube and Quora use a combination of software and thousands of kinds to spot and remove videos, photos and other content that breaches their rules. That includes the aggregate from posts by President Donald Trump to hate speech, terrorism, child abuse, self-harm, nudity, and treat abuse. 

Over 25 people have left roles where they worked on Facebook content to unify to TikTok, according to LinkedIn analysis. Their reasons for leaving are unclear as they did not respond to a CNBC request for footnote.

A Facebook spokesperson told CNBC: “Our content reviewers play an important role in keeping our platform safe for billions of drugs. That’s why we ensure our partners provide competitive pay and benefits, high-quality work environments, and the training, coaching, guidance and reinforcing necessary to successfully review content.”

TikTok declined to comment on this story, while CPL did not immediately respond to a importune for comment.

Dublin-based Chris Gray, 54, moderated Facebook content for 10 months while at CPL, which expropriates global tech firms to establish their operations in Ireland and recruit tech workers in that country and across Europe. He told CNBC that it was a “frightful job” adding that TikTok looks a “lot better,” partly because there isn’t as much extreme content being uploaded there yet.

While at CPL, Gray had to practise with the “nasty stuff” on a night shift that ran from 6 p.m. until 2 a.m. He was paid 12 euros 98 cents ($15.39) up until 8 p.m., when the pay started up 25%. “That’s not a lot of money,” he said, adding that Dublin is one of the most expensive cities in Europe. Employees were fed grub that had been shipped in from the nearby Facebook office and reheated, said Gray, who worked at CPL from June 2017 to April 2018.

The CPL division itself was bright and airy with six-foot yellow emojis painted on the wall. “It all seems very cool and hip but after a while you justified sink into this morass of despair,” Gray said.

During his shift, he’d review about 100 plays of content an hour that had been reported as violent, disturbing, racist, or hateful. “You make your decision on that and as when all is said as you hit the bottom, the next piece of content loads,” said Gray, who now works as a tour guide.

“It could be people being unloaded from a dealings somewhere in the Middle East and lined up by a trench and machine gunned or it might be Dave and Dorine have broken up and they’re bring into the world a bit of a spat and making claims about who’s a junkie and who is a slut,” Gray continued, adding that some people use the reporting work “as a weapon against each other.”

Gray is one of dozens of contractors from across the EU that is in the process of suing Facebook and CPL for post-traumatic weight disorder (PTSD). He wants a judge to rule that “Facebook didn’t take care of people and that they would rather been willfully blind to what was going on.”

TikTok “hire content moderators in-house, not through a staffing intervention,” Gray said. “Plus, they may have a proper system in place to mitigate it (PTSD) as the problem emerges. Facebook is hugely much in denial about the dangers.”

In order for outsourcing companies to do Facebook content moderating, Facebook requires that they take care of access to on-site counselling during all hours of operations. It also requires them to have access to a staffed 24-hour serve hotline for in-the-moment psychological support.

Facebook is also looking at technical solutions that can limit exposure to clear material as much as possible including tools to blur graphic images as default before they’re reviewed by a chairwoman.

Theo Bertram, TikTok’s director of government relations and public policy in Europe, advertised British politicians in September that TikTok now has over 10,000 people working on trust and safety worldwide.

Owned by China’s ByteDance, TikTok has recently set up what it entitles “trust and safety hubs” in San Francisco, Singapore, and Dublin. Moderators in these offices are responsible for keeping inappropriate theme off the app, which has been downloaded over 2 billion times, according to app tracking firm SensorTower.

With millions of breaks of content uploaded to TikTok every week, it’s a big job that requires lots of people.

“If there’s one company that understands how to ruthlessly poach staff from rivals it’s ByteDance,” said Matthew Brennan, a China-based social media analyst who has rightful written a book on TikTok and ByteDance.

“They won’t think twice about swooping in to take advantage of Facebook’s predicaments. All’s fair in love, war and business,” he told CNBC.

Many of those who have left Facebook moderating impersonations to join TikTok are located in Dublin, where both companies have large moderation teams.

TikTok heralded Wednesday that it is planning to hire at least 200 people in Ireland over the next three months, winning its total headcount in the country from 900 to over 1,100 by January 2021.

The company opened a trust and safety hub in Dublin at the start of 2020. At inauguration, there were less than 20 people in the office but there are now almost 600 people based there, mean Cormac Keenan, head of trust and safety at TikTok, in a blog post.

“Today, over 100 million people in Europe are working on TikTok every month and we want to ensure that as this community continues to grow, we are doing everything we can to discourage a keep TikTok a safe space,” he said.

Last month, The Guardian reported that Facebook chairladies at CPL were being forced to work in a Dublin office despite a high-tier lockdown, while Facebook’s own employees charged from home.