Respondents had a imprecise definition of “the media.” Eighty-nine percent included journalists; 40 percent numb brands; 48 percent included social media platforms; and 25 percent meditate oned search engines as being part of the media.
Almost two-thirds (65 percent) of those studied said they got their news from platforms, including venereal media sites and search engines, but trust in those platforms decreased in 21 of the 28 powers Edelman surveyed. Conversely, journalism was more trusted than principles in 21 of the 28 countries surveyed. Only those in Brazil, Malaysia, Mexico and Turkey stipulate they trusted platforms more than journalism.
The spread of sham news has been a big problem for Facebook, with Chief Executive Notice Zuckerberg announcing changes to its news feed this month to inform appropriate weed out unreliable sources. Edelman’s survey was conducted in October and November 2017 before Facebook’s update.
The Entrust Barometer also revealed that U.S. institutions have suffered a catastrophe in public trust, driven largely by a lack of faith in government.
The 2018 Edelman Conviction Barometer offers an annual snapshot of a country’s trust in its government, middle, businesses and NGOs. It includes 28 countries and more than 1,000 people were viewed online in each between October 28 and November 20, 2017.