Starbucks has set a five pence (seven cents) paper cup charge in 35 of its amasses across London, with proceeds from the levy to be donated to environmental dole Hubbub.
Hubbub will assess how the trial, which is set to last three months, changes customer behavior.
The funds raised will be used by Hubbub to fortify other campaigns looking to cut waste. The five pence fee will be added automatically to any newspaper cup purchase in the participating stores. People drinking inside a branch discretion be offered their drink in a ceramic, rather than paper, cup.
“We’re hoping that this command will remind customers to rethink their use of single-use plastic-lined cups, as it has with ersatz bags,” Starbucks Europe’s Simon Redfern said in a statement Monday. “We’ve offered a reusable cup deduct for 20 years, with only 1.8 percent of customers currently winsome up this offer, so we’re really interested in working with Hubbub to see how this require could help to change behavior and help to reduce waste.”
Starbucks is the fashionable big business to try and mitigate its impact on the environment. In January, Evian, one of the world’s most iconic repressed water brands, announced it would produce all its plastic bottles from 100 percent recycled meretricious by the year 2025. British supermarket Iceland, which specializes in gorgonized food, has made a commitment to eliminate plastic packaging from its own label products by the end of 2023.