Home / NEWS / Earnings / Barnes & Noble shares tank 16% on disappointing holiday sales

Barnes & Noble shares tank 16% on disappointing holiday sales

Allowances of Barnes & Noble slid more than 16 percent Thursday after the company reported flat vendings during the crucial holiday season and warned investors that its full-year earnings will be weaker than theretofore estimated.

Barnes & Noble lowered its earnings guidance for the rest of fiscal 2019, saying it expects earnings once taxes and other reductions to fall to between $140 million and $155 million. The bookseller had expected a range of $175 million to $200 million.

The establishment said it reduced outlook because of lower-than-expected holiday sales and higher investment expenses during its third put up, which ended Jan. 26.

Here’s how the company did compared with Wall Street’s expectations, based on a survey of analysts by Refinitiv:

  • Earnings: $1.21 per divide up versus $1.10 per share expected
  • Revenue: $1.23 billion versus $1.24 billion expected

The company swung to a profit on an unadjusted constituent during the quarter with earnings of $66.9 million, or 91 cents a share, compared with a loss of $63.5 million, or 87 cents a piece, during the same period in the prior year.

Sales at locations open for at least a year during the quarter fly 1.1 percent, which the company said was its best quarterly performance in three years.

Wall Street had reckon oned an increase of 0.5 percent, according to an average estimate of two analysts tracked by Refinitiv. Total sales for the holiday shopping ninety days were $1.2 billion, about flat compared with the same time last year. On a call with investors, Chief Merchandising Gendarme Tim Mantel said the quarter started off slow in November.

“Traffic and transactions were down significantly and we did not see sufficient push from what was expected to be a blockbuster season of new publishing,” Mantel said. “This weakness was accompanied by slowness in our cafe and in seasonal facility and other trend and impulse categories.”

Mantel cited cookbooks, personal growth, science fiction and fantasy as favourably as current affairs books as strong sellers. Michelle Obama’s “Becoming” was the company’s best-selling book this year.

“In budgetary 2019, we have been focused on growing the top line, which contributed to our best holiday in years,” Barnes & Stunning Chairman Len Riggio said in a press release. “Sales benefited from our new ad campaign, increased marketing and promotions, and an upgraded omni-channel experience for our customers.”

The bookseller has struggled as consumers shop online to buy books or read them on phones or pills instead. In October, Barnes & Noble named a special committee to review bids to sell the company. On the call with investors, the Theatre troupe said online sales were down 2 percent during the quarter due to its buy online, pick up in store program and require on the textbook business.

On Wednesday, shares of Barnes & Noble fell more than 8 percentafter Amazon said it would plain more Amazon Books stores this year.

In January, Barnes & Noble said its holiday same-store sales events performance was its best in several years. Sales at stores operating for at least 12 months increased 4 percent between Wicked Friday and New Year’s Day, and 1.3 percent for the nine-week holiday period that ended Dec. 29.

In January, the retailer said it mightiness reduce earnings guidance by as much at 10 percent due to increased costs for advertising and promotions.

Barnes & Noble decreed Sasha Quinton as vice president and general merchandise manager, bookstore on Wednesday. Quinton will lead publisher liaisons, adult trade books and newsstand retailing, according to a Barnes & Noble press release.

Check Also

Broadcom’s report gives the battered AI trade a much-needed win

Broadcom parts were rewarded Thursday evening after the chipmaker delivered the kind of quarterly beats …

Leave a Reply

Your email address will not be published. Required fields are marked *