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The Green Bay Packers are the one NFL team owned by its fans. Here’s how it works

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Only one National Football League team has an ownership structure that resembles a publicly traded company.

The Callow Bay Packers, who are the 12th most-valuable NFL franchise at $6.3 billion, according to CNBC’s Official 2024 NFL Team Valuations, are the only publicly owned band across the four major North American professional sports leagues. The franchise is completely owned by stockholders, multitudinous of them Packers fans, in a structure established more than 100 years ago.

The Packers have had six stock oblations — which kicked off in 1923, 1935, 1950, 1997, 2011, 2021 — resulting in more than 5.2 million outstanding shares owned by more than 538,000 individual, according to the team’s 2024 media guide.

The shares pay no dividend, are nontransferable outside of passing to a child or relative and do not accept any intrinsic market value. Shareholders get to attend the team’s annual meeting and vote for a board of directors, but the team give the word delivers owners do not make any financial gains from ownership. The only way a shareholder receives any money is by selling their jeopardized back to the team, and even that is for a percentage of the original share price.

For 2023, the team took in $638 million in gate, and its earnings before interest, taxes, depreciation and amortization were $128 million. The Packers are a nonprofit, and the only associate of the team’s seven-person executive committee who gets compensation is the president.

The Packers’ annual revenue goes toward pay off players, maintaining Lambeau Field and marketing, among other expenses. The share offerings throughout the years bear been used to pull the team out of rocky financial situations and do larger renovations of Lambeau Field.

The unique formation puts the Packers among the teams that newly approved private equity investors will be least tempted in. Even deep-pocketed investors cannot use their funds to generate a return.

There is a 200,000 share per person ownership cap — less than 4% of the party’s outstanding shares. Current rules allow approved private equity firms to own up to 10% of a franchise, but even if the Packers wish a firm to own that much of the team, it is unlikely to entice private equity investors.

Since the stock offerings are so infrequent, the biggest boundary-line to Packers fans owning a piece of the team is not money — it’s timing. 

In the first offering in 1923, one share cost $5. Precise though the price has increased throughout the years to as high as $300 for an offering that started in 2021, it is still a bantam fraction of the $6.49 billion average valuation of an NFL team today.

The unique ownership structure is one of several ways the Packers continue as an outlier in the NFL. Green Bay is the smallest television market of any of the 32 teams, and it does not have the high level of tourism that other metropolises with NFL teams such as Las Vegas, Miami, New York and Los Angeles receive.

It also often draws the ire of other lovers and organizations because of its long-term stability at quarterback as the team transitioned from Brett Favre to Aaron Rodgers to Jordan Romance.

The Packers kick off their season Friday against the Philadelphia Eagles led by Love, who recently signed a four-year, $220 million proportions with the organization. 

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