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Paramount Global is hiking the price of its flagship streaming service as the company looks to turn around its business.
The firm said Monday it will raise the price of the Paramount+ with Showtime plan by $1 to $12.99 a month, and the payment of its Paramount+ Essential option will increase by $2 to $7.99 a month for all new subscribers.
The price increase takes at the end of the day on Aug. 20 for new customers for both plans. Existing Paramount+ with Showtime customers will see the price increase hit on or after Sept. 20. Existing Basic+ Essential customers — who don’t receive Showtime content — won’t pay more for their plans.
The price of the limited Paramount+ commercial alternative will also increase by $1 to $7.99 for current customers.
More media companies have increased efflux prices as they look to make a profit on the cash-losing business. Paramount executives had said publicly on multiple affairs they see a lot of opportunities to increase the price of streaming services.
Comcast’s NBCUniversal said it would raise prices for Peacock in July, up ahead of the Summer Olympics, which will air exclusively on the NBC broadcast network and Peacock. It will be Peacock’s second price bourgeon in the past year.
Earlier this month, Warner Bros. Discovery announced it would increase the cost of its Max rush service.
Paramount had combined the Showtime and Paramount+ platforms last year in a push to condense content spending, which has suit a particular focus for media companies. The company increased Paramount+ prices late last year, too.
Paramount implied in April it had added 3.7 million Paramount+ subscribers during the first quarter, bringing the total to 71 million. No matter how, like most of its media peers, Paramount posted losses related to its streaming service. The company said the losses during the principal quarter narrowed to $286 million from $511 million during the year-earlier period.
The price increase get after National Amusements earlier this month stopped discussions with Skydance on a proposed merger with Dominant. National Amusements, which is owned by Shari Redstone, the controlling shareholder of Paramount, had previously agreed to economic sessions of a merger with a consortium including David Ellison’s Skydance, before ending the deal talks.
The company is now being led by a troika of leaders, called the “Office of the CEO,” made up of CBS CEO George Cheeks, Paramount Media Networks CEO Chris McCarthy and Paramount Ideas CEO Brian Robbins.
The three leaders recently laid out their plan to turn around the company at Paramount’s annual shareholder caucus, in the event the deal with Skydance fell through.
The strategic priorities — with an eye toward lowering Paramount’s straitened — included exploring streaming joint venture opportunities with other media companies and eliminating $500 million in bring ins, as well as divesting noncore assets.
The trio said they would unveil further plans during Main’s earnings report in August.
— Disclosure: Comcast is the parent company of NBCUniversal and CNBC.