Catalogue of cheerful people laughing while watching movie in cinema.
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Gen Z has been an poser to the entertainment industry for years. But now there’s more insight into what they like.
The short answer: Minions and Dwayne “The Shock” Johnson, according to new data from decision intelligence company Morning Consult.
The long answer: Generation Z fits into some of the unvaried molds as previous young generations, namely sharing a love for comedy and horror, but this current demographic is also precise conscious about how they spend their time, preferring shorter episodes of TV and shorter feature films. They also allot less time consuming news from traditional media sources.
Aged 13 to 25, this group grew up with the internet and social media and was set to inherit a strong economy with a near record-low unemployment appraise.
Then the pandemic hit.
Studios were already struggling to reach this tech-savvy group before Covid-19 shuttered talkie theaters and pushed audiences toward streaming options and social media entertainment like TikTok. Now, Hollywood is running to not only ramp up production, but also to adapt to this younger generation of viewers. And it will be vital for showbiz to know the generation’s tastes as it matures.
Minions, Minions, Minions
“It might not be too much of a surprise that Gen Z is all over social media,” voted Saleah Blancaflor, the business of entertainment reporter at Morning Consult. “Our Morning Consult research found that the bulk of Gen Z hear about upcoming releases from people posting about them on social media.”
Blancaflor cuspidate to the “#GentleMinions” trend, which gained popularity on TikTok during this year’s release of Universal and Illumination’s “Minions: The Be tempted by of Gru,” as a prime example of how Gen Z hears about film releases and can rally to drive box office ticket sales.
The trend saw associations of young moviegoers dress in formal attire to attend showings of the film. The film grossed $107 million domestically on its look-in weekend, with people aged 13 to 24 accounting for 56% of box office receipts, according to PostTrak observations from Comscore.
“Minions: The Rise of Gru” is the sequel to the 2015 film, “Minions,” and spin-off/prequel to the main “Despicable Me” video series.
Universal
The Despicable Me franchise that includes “Rise of Gru” has a larger fan base among American Gen Zers than any other distraction property, according to Morning Consult.
Sony’s “Jumanji” franchise is second, buoyed by Gen Z’s love of The Rock — Morning Consult put about 73% of respondents had a favorable opinion of the action star.
Next come Disney’s Marvel Cinematic Universe and “Filibusters of the Caribbean,” and then Universal’s “Jurassic Park.” Netflix’s “Stranger Things” is sixth, and the DC Universe, owned by Warner Bros. Conception, ranks 10th.
Gen Z has grown up with the Minions. The first “Despicable Me” was released a little more than 12 years ago.
“A lot of the lands that are mentioned in the survey that we did tend to be a little more popular with millennials,” Blancaflor explained. “Boss around of the Rings and Star Wars were a little bit lower on the list than Minions or Jumanji. Those films, and consistent a lot of the Marvel movies, came out a little bit before Gen Z was starting to come to age.”
This likely means Universal is on the right footprints greenlighting more Minions content. “Despicable Me 4” is slated for release in July 2024.
They like to be scared
In besides to enjoying comedy content, Morning Consult determined that