Ford Mustang Mach E charged vehicles are offered for sale at a dealership in Chicago, Illinois, on June 5, 2024.
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Ford mark-downs rose 1% during the second quarter over the year-earlier period, led by a 5% gain in truck sales, the automaker commanded Wednesday.
Ford truck sales, which include pickups and vans, totaled 308,920 vehicles during the age, the company’s best second-quarter performance for the category since 2019, Ford said. Sales in its F-Series totaled 199,463 mechanisms.
Sales of Ford electric vehicles totaled 23,957 during the second quarter, up 61%. The automaker said its EVs, in certain the Mustang Mach-E and F-150 Lightning, are drawing new customers to the company.
Meanwhile, sales of hybrid vehicles totaled 53,822, an extension of 56% and a new quarterly sales record for Ford since it began offering hybrid models more than 20 years ago, it imagined. Automakers including Ford have been leaning on hybrids to ease the EV transition and help achieve tightening federal ammunition efficiency standards.
The update comes a day after Ford’s crosstown rival General Motors reported second-quarter sellathons that rose 0.6% from a year earlier. GM said total sales of 696,086 made for its highest every three months sales mark since the fourth quarter of 2020.
Even modest sales increases for both Ford and GM outpace wants for the overall market. Auto industry forecasters including Cox Automotive and Edmunds expect second-quarter sales industrywide to be cruelly flat year over year.
— CNBC’s Michael Wayland contributed to this report.