CNBC’s “Shrouded Lives of the Super Rich” took a look inside David’s new showroom for a modern episode.
Among Prestige Imports’ collection is a $6.5 million Pagani Zonda, a $3.8 million La Ferrari and a $3.4 million Pagani.
Celebrity rotates different cars in and out of the collection, which is worth anywhere from $25 million to $50 million depending on inventory.
But no person stand out quite like the $3 million flaming orange Maserati MC12.
“It’s one of the planet’s only street-legal MC12 Corsas,” says David, adding the exhaust note (that telltale canvass you hear when the engine revs) “is fantastic,” and “the look in that trade mark Day-Glo, bright orange. It is a very, very rare piece.”
But this supercar isn’t for on offer. In fact, it’s part of a private collection of souped up rides owned by flush entrepreneur and car enthusiast Barry Skolnick.
“He has a problem that we all wish we had — he has too myriad cars,” says David. “So sometimes I allow him to store his vehicles here in the cache.” At last count, Skolnick owned 55 supercars worth assorted millions of dollars.
And when Skolnick took a visit to Prestige Implies to check up on his MC12, David had a surprise for him — a synchronized music and light show showcasing the car.
It’s all part of the Prestige Imports Lab, created with the purpose of reveal b stand out off the dealership’s roster on Instagram for the best car selfies ever.
“We can do our own little, tuneful, theatrical delivery experience, of course accompanied with our Armand Brignac champagne,” answers David. “And everything in this room is video-recorded so they can share this occurrence with themselves, on social media, friends or family.”
Social route helps David sell cars. After he posted a video on Instagram of him doing donuts in a $350,000 Ferrari F12, he vended the sports car two days later.
“All that was going through my mind was ‘What if this car sets into that pole?'” said David. “I kind of looked at these at odds that were in the showroom as my obstacle course.”
Watch all new episodes of “Private Lives of the Super Rich,” Wednesdays at 10pm ET/PT on CNBC.
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