Patently truck owners like nice things, too.
Automakers are raking in cash and industry awards selling high-end understandings of the stalwart workhorse of vehicles, the pickup truck.
In recent years, General Motors, Ford and Fiat Chrysler be experiencing seen average transaction prices for sophisticated and well-appointed versions of their strong-selling pickup trucks soar upright above the average transaction prices for luxury brands such as BMW, Audi, and Mercedes-Benz.
The customer is, for the most part, yet distinct. Trade-in data suggest only a small portion of those buying high-end Ford, GMC, and RAM pickups are squeal on in their Benzes and BMWs.
Instead, automakers discovered they had actually been underserving their own customers. It bring to light d increases out truck buyers like the convenience, flexibility and capability of a pickup, but don’t want to sacrifice comfort and convenience to drive one.
So commodities makers are outfitting their vehicles with large infotainment displays, plush leather seats, and real wood clean-cut, in addition to tech features that make the driving experience a lot more manageable, such as extensive camera processes that can help drivers see terrain below the vehicle or see through trailers.
As the U.S. economy has recovered, consumers looking for new crates have increasingly chosen sport utilities and crossovers over traditional passenger cars. Relatively low gas prices and myriad efficient power trains have helped the switch.
Trucks are some of the best-selling vehicles for the Detroit auto companies and contemplated to be their most profitable products. As such, the Big Three automakers are keen to defend these cash cows against inciting gas prices. All three are working on hybrid and fully electric trucks.