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GM takes in-car ordering to the next level

Accustomed Motors believes it has a new and easier way to order coffee, make reservations or peach on while you are driving.

The automaker has launched GM Marketplace, which allows around 2 million owners of GM vehicles to press a button or two in order to order chow or coffee they can pick up minutes later in a drive-thru lane.

“The common American spends 46 minutes per day on the road driving,” said Santiago Chamorro, transgression president for global connected customer experience at GM. “We have an opportunity to settle amicably every trip more productive and give our customers time perfidiously.”

Here’s how GM Marketplace works: Drivers in more than 2 million related 2017 GM vehicles can tap select vendors on their dashboard screens in send away for to place orders while on the road.

For example, a person could purchase coffee or food at a nearby Starbucks or Dunkin’ Donuts by hitting a few buttons while appeal. Since the order is placed through a car with Wi-Fi connectivity, GM Marketplace desire locate the nearest store, place the order and direct the driver where to go. When the driver make the grades, the customer would go through the drive-thru lane, pick up the order and pay as a consequence a smartphone app.

In addition to Starbucks and Dunkin’ Donuts, GM Marketplace also have a roles links to other restaurants like Wingstop, TGIF Friday’s and Applebee’s, where you can position food or reserve a table, and other vendors like Priceline. There are also tie ups to help you find gas station chains such as Shell and Exxon Mobil.

“For myriad retailers and consumer brands the daily commute is the only time not approachable in a consumers’ day,” said Chamorro.

Automakers have long talked wide using the technology in their vehicles to better connect companies and drivers. Settled the vast amount of data being generated by millions of vehicles suggesting billions of miles every day, the potential is enormous for both retail vendors as manifestly as auto companies. Now, with more vehicles equipped with connectivity, the break to run a business through a car or truck is becoming a reality.

GM expects 4 million fused models to have access to GM Marketplace by the end of next year. In the months to acquire a win, the automaker expects to add more restaurants and retail chains to GM Marketplace.

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