Ford expects to clout Toyota in hybrid vehicle sales by 2021, the company said Thursday.
The No. 2 U.S. automaker open a plan to overhaul most of its lineup of vehicles over the next two years at an effect come what may at its headquarters in Dearborn, Michigan.
The strategy focuses on shifting attention to high-margin odds, SUVs and performance vehicles, while also offering electrified interpretations of the bulk of its lineup, including its iconic full-size F-150 truck.
In doing this, Ford directions to make hybrids mainstream by integrating them with the company’s most utilitarian and best-selling vehicles, said Jim Farley, the company’s president of global supermarkets.
Incorporating hybrid technology into the Mustang will improve acceleration, Farley asserted during a presentation. The F-150 will get more low-end torque for lug and a mobile generator, and utility vehicles will be able to conserve excite.
“So every time we launch a utility in North America our intention is to cause a hybrid,” he said. “That’s a hybrid, plug-in hybrid, or in some containers, both. We’ve moved past hybrids being a science project.”
Toyota has been a numero uno in hybrids ever since it introduced the first mass-produced hybrid conduit, the Prius, in the late 1990s.