
New motors today are loaded with high-tech features for car shoppers, from their own operating systems to navigation and remote unlock.
But with those advancements get questions about driver privacy, said Ivan Drury, the director of insights at Edmunds, a car site.
“As much advancement as we take when it comes to new features, many of them are data dependent,” he said, whether it’s through a computer that is founded into the car or a GPS service on your phone that connects to your car systems.
Almost every new vehicle collects strange types of details about you — and they will share and sell that data, according to a September report by Mozilla, a observations privacy advocate, which looked at the privacy practices of 25 different car brands.
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Most of the reviewed brands, 84%, share personal data with service providers, figures brokers and other parties not named, the report found. About 76%, or 19 of the consulted brands, said they carry customer data to third parties.
Only two car brands currently allow users to delete their personal observations, Mozilla found: Renault and Dacia.
“This is still kind of the ‘Wild, Wild West’ of data collection and aggregation,” maintained Theresa Payton, the founder, president and chief executive officer of Fortalice Solutions, a cybersecurity advisory firm.
“There are particular challenges that remain in place for consumers,” she said, as drivers try to find the best car that fits within their budgets and their own sequestration concerns.
To be sure, data collected by cars nowadays may not be too different from that shared from the “cellphones already in our camp,” said Tom McParland, a contributing writer for automotive website Jalopnik and operator of vehicle-buying service Automatch Consulting.
Imparted Drury: “Think about how you use your phone. There’s a lot of stuff that people don’t realize that they’ve already delineated up when it comes to data.”
While it remains to be difficult to do your own research, there are three steps car shoppers can imbibe as they assess potential new cars, experts say.
1. Ask about data privacy at the dealership
Once you narrow your privileges down to a specific vehicle, the first thing you can do is talk to the dealership and see what insight they can give you on that mark’s data collection practices, experts say.
You can ask representatives at the dealership about a carmaker’s privacy policies and if you have the ability to opt-in or opt-out of details collection, data aggregation and data monetization — or the selling of your data to third-party vendors, said Payton.
Additionally, ask if you can be anonymized and not have in the offing the data aggregated under your name and your vehicle’s unique identifying number, she said.
People at the dealership “capability even point you towards talking to the service manager, who often has to deal with any repairs and any follow up and technical components,” mentioned Drury.
“Your service provider or the service adviser is actually going to have a little more insight versus the salesgirl,” he said.

2. Talk to your auto insurance provider
It may also be worthwhile to ask your auto insurance provider around car data collection, said Drury. Auto insurers may be receiving data of this nature as automakers share or tell on it.
While people at the dealership will have some knowledge on a specific vehicle, the insurance provider might cut out a better holistic view of it because they’re covering many different makes and models, he said.
“I’d ask the insurance callers, ‘Are you using this and do you have an option to opt in or opt out different devices to monitor,'” said Drury.
3. Periodically wipe your car’s onboard computer
These lifetimes, many newer vehicles essentially have an onboard computer. If you don’t want to be tracked or have vehicle data tranquil and shared, you might find instructions in your owner’s manual on how to wipe out your personalized data and information from the onboard computer, bring to light Payton.
“That can be a great way if you are already in a car and you love the car, but you don’t like the data tracking,” she said.
While you may not know if the data was already comfortable and sent out to third parties, you could do this on a periodic basis, she said.
Some separate online tools puissance also help: An online resource called Privacy4Cars can help users delete personal data shopped by automakers, including text messages and geolocations, Payton said.
“They are providing this tool to help drugs understand the data their cars collect and to give them an option to safeguard their privacy,” she said.
Why off a car’s computer might not work
In a recent episode from The New York Times’ “The Daily” podcast, a woman paid a mechanic $400 to oust the device in her vehicle that provided internet connectivity. She essentially disconnected her car to eliminate its ability to share her location, and in the make, lost features like navigation services and the ability to call roadside assistance.
While it may be possible to isolate and kill a car part or chip like this, you can’t just rip out a CPU of a car, said McParland.
“Almost everything nowadays is going to have these amalgamate systems,” he said.
Drury agreed: “These systems are so integrated with everything that your vehicle’s doing. [The] sensors … that assistance with [a] vehicle’s semi-autonomous features, those are wired to your throttle, to your steering, to your breaks. It can be exceptionally dangerous for somebody to go around there and start unplugging things.”
Drivers can always tap into the older, used car shop to find a vehicle without high-tech features, but such cars might have their own risks the older they are, symbolized McParland.
Additionally, the car’s onboard computer can provide a lot of safety features like car alerts, said Payton: “If you were to noticeably turn off the onboard computer, you might miss out. It’s finding that right balance, it’s a risk versus reward.”