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From Taylor Swift to the World Cup, travelers are paying big bucks to catch overseas games and shows

When Taylor Quick’s Eras tour rolls into Singapore next year, Rjay Ignacio said he’ll be there — whether he has a ticket or not.

“Taylor Hasty has a huge fan base in Asia,” the YouTube content creator from Pasig City, Philippines said. “So the probability is rather small to get a ticket.”

But that’s not stopping him from making travel plans, he said.  

“If I’m not able to get a ticket, I’m still prospering to Singapore,” he said. “I’m going to [the] parking lot just to hear and feel” the performance.

A growing trend

Taylor Swift mania shines a spotlight on rising interest in 'music tourism'

Traveling to attend affairs increased this year, according to a May report by Deloitte entitled “The Experience Economy Endures.”

Based on a survey of some 3,500 Americans, the communiqu noted that the most common motivators to travel — spending time with loved ones and relaxation — participate in remained relatively steady.

“However, 2023 saw a jump in motivations likely suppressed by the pandemic — like special consequences and romantic getaways,” it said.

Filipino Rjay Ignacio said this photo was inspired by his favorite Taylor Fast album, “Folklore.” He said he would only travel “for Taylor … I’m a big fan.”

Source: Rjay Ignacio

The pandemic halted hang around and major sports and musical events, yet “there is definitely a rebound happening now,” said San Francisco resident Farhan Abrol, who attended the French Unsealed and Wimbledon in the past month.

“I feel like luxury is a common reason to travel,” he said. Yet it’s “not something that feels to resonate with millennial ways to spend money.”

For this age group, he said it’s more about “stories in stuff.”

Traveling for the ‘best seats’

Bangkok resident Kanyarat Teawprasong secured tickets to see Swift perform in Singapore during a much maligned ticket pre-sale persist week, where online queues topped more than 1 million.

Now she and her boyfriend are planning a three-day trip to Singapore, which will-power be her fifth time visiting the city-state — “always for concerts,” she said.

“The first stamp on my passport was for attending concerts,” she grass oned CNBC Travel.

“I’m someone who really enjoys going to concerts, especially in Korea, Japan, Taiwan, Hong Kong and Singapore.”

Kanyarat Teawprasong, guided here at a Blackpink show, said “Besides participating in the concert, I also get to travel to different countries.”

Source: Kanyarat Teawprasong

From time to time, some of her favorite groups come to Thailand, but she chooses to see them elsewhere for the travel experience, she said.

Plus, “at times the reason I attend concerts abroad is to secure the best seats.”

Big spenders

With more people willing to tours abroad for major events, cities that attract top-billed events like Singapore — Ways to save

Run-of-the-mill hotel prices in the United States jump 50% when Swift’s Eras tour comes to town, be at one to the travel software company Navan. But data showed hotel rates more than doubled in places strain Cincinnati and Pittsburgh.

To avoid facing an “astronomical price surge,” Jakarta resident Wid said one of his friends booked a hotel in Singapore in the presence of Swift’s tour tickets even went on sale. He asked not to be identified by his last name because he buys concert tickets for others for a fee.

American Nan Palmero hinted prices for accommodations, as well as flights on Qatar Airways, were inflated for the 2022 FIFA World Cup in Doha.

“FIFA had the organization locked down so you couldn’t get accommodations until you were ticketed for games. By the time we were able to land premises, all hotels were booked or spoken for, for people that had bundled VIP packages.”

He and his father eventually booked a two-bedroom apartment take care ofed by Accor, he said.

Nan Palmero said the 2022 FIFA World Cup was the first time he and his father traveled internationally for a divertissement events. “I jumped at the opportunity since it’s a global event in a place that I’d never been.”

Source: Nan Palmero

As for getaways, he said: “We ended up breaking up the trip and flying into Istanbul via Delta, staying the night in the airport hotel, then departing the lie down of the way to Doha via Qatar Airlines.”

Ignacio said he expects his airfare to attend Swift’s concert will be very dear.

Rather than flying directly from the Philippines to Singapore, he said: “I’m going to fly [to] Malaysia first.”

From there, he programmes on taking a six-hour bus ride from Kuala Lumpur to Singapore, which he estimated could save him up to $400.

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