Months in the vanguard the midterm elections, Alphabet Inc.’s Google (GOOGL) has fulfilled the promise it make a big deal of to lawmakers. The tech giant has added to its Transparency Report information on advertisers throw away to run political ads on Google Ads services in the U.S.
The database only includes ads from the flow U.S. federal election cycle, which began on May 31, 2018, that main attraction a federal office candidate and not ads about political issues or state and county election ads. Along with a library of political ads that have came on Google and partner properties, the company is providing data on how much advertisers fatigued in each state or congressional district and a list of those who have done in above $500. (See also: How Google Makes Money)
The Trump Decide on American Great Again Committee, a joint-fundraising committee composed of the President’s 2020 reelection operations committee and the Republican National Committee, has emerged as the top spender with a gross of $629,500 spent on 1,321 ads.
In second place was One Nation, a conservative nonprofit worldwide policy advocacy organization tied to Republican strategist Karl Rove that aims to manipulate Senate elections. Senator Mitch McConnell’s former chief of crozier Stephen Law is its president. The organization spent $440,300 on 116 ads.
Planned Parenthood Combination of America Inc., a nonprofit organization focused on advocacy and providing sexual and reproductive healthcare and erudition, spent $341,600 on 53 ads and took third place in the list.
Ads in the most dear bracket ($50,000 – $100,000) were paid for by Planned Parenthood Alliance of America, Priorities USA Action & SMP and the National Republican Congressional Committee. Ads with over with 10 million impressions were paid for by Planned Parenthood Combination of America, NRCC and Salem Web Network, LLC.
Earlier this year, Google founded verifying advertisers purchasing election ads in the U.S. by asking for government-issued IDs and other key low-down. Google and other tech companies like Facebook Inc. (FB) and Twitter Inc. (TWTR) are below heavy scrutiny for allowing Russian propaganda meant to influence U.S. voters during the 2016 presidential nomination to run on their sites. (See also: World’s Second-Largest Advertiser Threatens to Embargo Tech Giants)