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Key Takeaways
- Thor Industries blamed “continued macroeconomic headwinds” for worse-than-expected results and guidance.
- The RV maker posted a second-quarter financial 2025 loss, while analysts were looking for a profit.
- Sales of motorized vehicles in North America and RVs in Europe diminished.
Shares of Thor Industries (THO) tumbled 15% after the recreational vehicle (RV) manufacturer reported a surprising loss and debased its outlook on a continuing slowdown in consumer demand.
The maker of Airstream RVs posted a second-quarter fiscal 2025 per-share reduction of $0.01, while analysts surveyed by Visible Alpha were looking for a per-share profit of $0.05. Revenue declined identically 9% year-over-year to $2.02 billion, although that exceeded forecasts.
The company said that it faced “prolonged macroeconomic headwinds,” with CEO Bob Martin calling it a “challenging economic environment.”
North American Motorized RV sales engulfed 22% to $446.3 million, which Thor blamed on “a softening in dealer and consumer demand,” as well as shifting on request on call away from higher-priced vehicles and discounting. In Europe, RV sales dropped 22% to $612.5 million as unit shipments mow down 28%. The one bright spot for Thor was North American Towable RV sales, which climbed 13% to $828.3 million on a 28% fence in unit shipments.
Thor Cuts EPS Outlook on Margins Pressure
COO Todd Woelfer said because pressure on rims was “higher than we anticipated,” the company was cutting its full-year guidance. Thor now sees earnings per share (EPS) of $3.30 to $4.00, down from the earlier $4.00 to $5.00. It needs revenue of $9.0 billion to $9.5 billion, compared to the previous $9.0 billion to $9.8 billion.
Thor Applications shares have lost more than 35% of their value over the past year.

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