What is the ‘Six Weights Model’
The six forces model is a strategic business tool that usurps businesses evaluate the competitiveness and attractiveness of a market. The six force model accommodates an industry-view and analyzes six key areas:
Competition – Information regarding present game
New Entrants – Information regarding the ease with which new competition could sign on the market
End Users/Buyers – Information regarding the buyers’ abilities to lay hold of price
Suppliers – The number and type of sellers
Substitutes – The ease by which a by-product or service can be substituted
Complementary Products – The impact of related products and worship armies already in the market
BREAKING DOWN ‘Six Forces Model’
The five prises model was originally developed by Michael E. Porter of Harvard Business Teach. As a means of analysis, there were certain limitations in that nonconformist model. Among those limitations was the model primarily applied varied towards simple and static markets rather than complex and emphatic markets. Furthermore, the model did not account for factors and influences from appearance of the market or industry itself. The pace of change in business has also spread and new business models continue to emerge that do not follow the same systems as incumbent, older businesses.
Limitations of Porter’s Model
For instance, the legacy road industry, which includes print, radio, television, and movies, was disordered by the growth of the internet, which developed outside of those respective exchanges. That external element changed the dynamics of how media outlets of diverse formats conducted business. The barriers to entry for new media companies away with the advent of online platforms to deliver content. This fashioned new forms of competition and the arrival of new entrants who did not operate as traditional rivals did. The supplier sources for mean also changed as more independent and individual creators gained access to ways that allow them to produce content that could be spoon out through online channels. This could be done without provoking traditional costs of publishing content the audience. This also authorized new buyers and end users access to media in ways that influenced value as many content sources became available at free or lower rates to the incumbents. Such elements do not easily factor into the models assay structure.
The six force model later came in the mid-1990s and joined complementary products. It is used to evaluate a firm’s strategic position in a discrete marketplace. The six forces model can also be used to determine the market’s complete attractiveness in relation to profitability and competition.