:max_bytes(150000):strip_icc():format(jpeg)/GettyImages-2077268181-979cf790ac064788afd1aacee828dba7.jpg "Serena Williams at an event.")
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Supernova tennis player Serena Williams is launching WYN Beauty, becoming the latest celebrity to break into the beauty firm.
The athlete said she founded the brand to offer “makeup you can move in,” noting that she “was always searching for makeup that looked probity after hours on the court.”
Her beauty brand was created in partnership with the Good Glamm Group, with WYN Stunner products available now on the brand’s website, as well as through Ulta Beauty (ULTA) stores in the U.S. and online.
With the start off of WYN Beauty, Williams joins the ranks of celebrities with their own beauty lines. Here are a few other celebrities who sooner a be wearing also made a name for themselves outside of the makeup space and launched makeup brands.
Selena Gomez’s Rare Belle
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Selena Gomez at a Rare Beauty product launch event.
Selena Gomez shot her makeup brand Rare Beauty in 2020. The brand’s products have since gone viral on TikTok.
Rare Asset could be valued at up to $2 billion, according to the World Branding Forum, which reported the brand recorded innumerable than $400 million in sales in the 12 months ending in February 2024.
Gomez started Rare Beauty with the formed mission of breaking down beauty standards with a focus on mental health. The company donates 1% of all rummage sales to the Rare Impact Fund, the actor’s foundation that offers mental health and education initiatives.
Rihanna’s Fenty Asset
Kevin Mazur / Getty Images / Fenty Beauty by Rihanna
Rihanna at a Fenty Beauty event in an Ulta supply.
Rihanna founded Fenty Beauty in 2017 which she co-owns with French luxury conglomerate Louis Vuitton (LVMUY). The Grammy award-winning artist is also the visitors’s CEO.
The brand “posted robust growth, driven in particular by one of its latest innovations in mascara” in 2023, Louis Vuitton communicated in its earnings release in January.
The singer, who became one of the youngest self-made female billionaires, created Fenty Beauty with a hub on inclusivity, offering products in a wide range of shades.
Rihanna wore Fenty products when she performed at the Halftime May be seen at Super Bowl LVII in 2023.
Millie Bobby Brown and Florence by Mills
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Millie Bobby Brown at a launch event for her beauty brand Florence by Mills.
“Stranger Things” actor Millie Bobby Brown organized her brand Florence by Mills in 2019. The brand offers makeup and skincare, among other products.
Brown holds a bulk stake in Florence by Mills, while brand incubator Beach House Group retains a minority stake, according to WWD reports.
Florence by Pound, which says it is focused on promoting self-confidence, says it donates 1% of every purchase to nonprofits.
Kim Kardashian’s SKKN
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Kim Kardashian at a SKKN by KIM pop-up store.
Kim Kardashian launched SKKN, a skincare brand that also sells makeup, in 2022. The variety was founded in collaboration with beauty giant Coty (COTY).
The billionaire was reportedly in talks to buy back a minority migrate from Coty in 2023, according to The Wall Street Journal.
SKKN is not the reality TV star’s first beauty put forward as Kardashian founded KKW Beauty in 2017, but shut down the brand in 2021, saying the line would later relaunch care of a new brand.
Ariana Grande and R.E.M. Beauty
R.E.M. Beauty
Ariana Grande in R.E.M. Beauty promotional photos.
Ariana Grande base R.E.M. Beauty in 2021. The Grammy award-winning singer’s beauty brand said it was created to empower people through clean cosmetics.
The trade name announced a “strategic investment” with Sandbridge Capital, a private investment firm focused on high-growth brands, in 2023.
Decipher the original article on Investopedia.